Why Teriyaki Madness has kept growing in a tough market

Why have Asian brands such as Teriyaki Madness done so well of late?

Read the original at Restaurant Business
Why Teriyaki Madness has kept growing in a tough market

TL;DR

Teriyaki Madness, a 200-unit Asian franchise, has seen significant growth with system sales increasing over 19% last year and is on pace to beat that in 2026. The company's CEO, Michael Haith, discusses the chain's performance and franchising growth.

Why have Asian brands such as Teriyaki Madness done so well of late?

This week’s episode of the Restaurant Business podcast A Deeper Dive features Michael Haith, CEO of the 200-unit Asian franchise.

Teriyaki Madness’s system sales increased more than 19% last year and the company said it is on pace to beat that so far in 2026. That fits with current industry trends, as Asian brands appear to be thriving.

We talk with Haith about that performance and what sets his chain apart. We also talk extensively about franchising and franchise growth and how the company picks new operators to come into the system, and why that’s important.

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In this story

This story was originally published in Restaurant Business on August 19, 2026. Burnaze summarizes and links to the original reporting.

Read the full story at Restaurant Business

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