Serotonin Centers Announces 10-Unit Development Agreement for Orange County

Serotonin Centers has secured a multi-unit development deal to bring California’s first 10 franchise locations to the Orange County area. The site selection process is newly underway, with San Clemente, Irvine, Costa Mesa, and Anaheim identified as ideal locations for some of the first centers. It is anticipated that all 10 centers will open their doors over the course of the next five years.

Jason Hughes and Ron Whited, the two entrepreneurs responsible for this latest agreement, share significant experience in California’s franchise space, both as franchisees and franchisors. Their first venture was partnering together to open Glowzone in 2019, a glow-in-the-dark family entertainment franchise. After successfully exiting that business just before the pandemic, they’ve been eager to find their next entrepreneurial calling in franchising.

“Decades spent in the business world tend to make you acutely aware of where market trends and consumer habits are leaning,” Hughes said. “And not surprisingly, more people than ever are searching out modalities that can empower them to take control of their personal wellbeing and life expectancy.”

Eric Casaburi, founder and CEO of Serotonin Centers, said both Hughes and Whited are well-suited to become multi-unit owners with the emerging franchise, having had great success across multiple brands and industries in the past.

“The Orange County area is amongst the highest-performing economic markets in the entire country,” Casaburi said. “Serotonin’s introduction to the region marks much more than a milestone for the brand. It’s a stepping stone toward fundamentally altering the lifestyle and holistic health alternatives available to residents of Southern California.”