TL;DR
Burger King and Wendy's reported growth in the second quarter, while Sonic Corp. and Steak 'n Shake declined in sales. The Big Three, including McDonald's, have started to regain market share through delivery services, kiosk ordering, and creative advertising.
Despite rumors that recent growth by McDonald's may mean trouble for close competitors, some brands have reported similar growth. According to a recent article in Nation's Restaurant News, Burger King reported three percent growth in the second quarter, and Wendy's reported 3.2 percent growth.
The success of these three chains may have lasting impacts on smaller brands. Sonic Corp. and Steak 'n Shake both reported a recent decline in sales.
The growth of the Big Three comes after years of slowly losing market share to smaller chains. Through the use of delivery services, kiosk ordering and creative advertising strategies, the brands have begun to take back those shares.
In this story
This story was originally published in 1851 Franchise on August 29, 2017. Burnaze summarizes and links to the original reporting.
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