TL;DR
A recent survey by Dream Vacations found that 95% of people want to travel within the next 15 months. The survey had nearly 1,500 participants across the United States.
“As leaders in the travel agent industry, it is important to have our pulse on consumer trends enabling us to better serve our clients in this relationship-focused industry,” said Drew Daly, senior vice president and general manager of Dream Vacations. “COVID-19 has impacted many industries and the travel industry is no exception. We conducted this survey to gain a better understanding of how consumers plan to take vacations going forward, so we can provide our network of home-based travel agents with sales and marketing resources that speak to consumers’ desires.”
Key findings of people surveyed include:
95% want to take a vacation in 2020 or 2021
60% feel confident with the enhanced health and safety protocols proposed by the cruise lines
70% know and trust the value a travel agent provides
78% realize that travel agents provide additional exclusive perks in addition to the promotions offered by cruise lines and resorts
50% will go on a cruise for their next vacation, 18% will stay at a resort, and the remaining 32 percent have other plans
37% hope to go to the Caribbean; 21% plan on staying in the U.S.; and 15% are going to Europe for their next vacation, while the remaining 27% selected different destinations.
“As a travel agent whose business has been incredibly impacted by the COVID-19 pandemic, it was critical to know what the feelings were from our travel family in order to be responsive to their needs,” said Elizabeth Dominguez, Dream Vacations franchise owner and vacation specialist in Fernandina Beach, Fla. “This survey is another example of how Dream Vacations is a leader in travel and helps us as agents keep current and shine. It allowed me to craft personal outreach to my clients to remind them that I am here to help them make their current vacation dreams a reality once more.
I may have even gained a new client!”
Travel agents with the top-ranked home-based travel agency franchise Dream Vacations have the resources to plan and create seamless vacation experiences for their customers while offering the best value. A member of the International Franchise Association, Dream Vacations is part of World Travel Holdings and has received franchise partner of the year, a top-ranking status, by all the major cruise lines as well as national recognition for its support of military veterans. For more information on Dream Vacations, visit the company website, like the Facebook page, follow on Twitter or watch its videos at You Tube.
In this story
This story was originally published in Franchising.com on October 21, 2020. Burnaze summarizes and links to the original reporting.
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