TL;DR
P.volve, a personal fitness brand, enters franchising with a focus on identifying the right prospective franchisees and expanding to over 300 potential markets. The brand is using data on its streaming workouts to determine the best locations for growth.
In an interview with Club Industry, P.volve president Julie Julie Cartwright detailed the leading personal fitness brand’s foray into franchising, which P.volve is undertaking just four years after its founding in 2017.
To Cartwright, one of the main focuses has been identifying the right prospective franchisees as P.volve enters this new world of business. “We want to make sure they’re fitting the right financial profile to pull this off, but we’re looking for passionate, business-minded people,” Cartwright said.
P.volve is looking to over 300 potential markets for growth and is extensively using data on where the brand’s streaming workouts are most popular.
In this story
This story was originally published in 1851 Franchise on January 13, 2022. Burnaze summarizes and links to the original reporting.
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