How This Emerging Fitness Brand is Bridging the Gap Between Fitness and Physical Therapy

P.volve, the boutique fitness franchise headquartered in New York, provides a leading holistic fitness method by bridging the gap between fitness and physical therapy. Founded in 2017, the P.volve Method consists of using physical therapy-inspired functional movement to support members throughout every stage of their lives.

The Method highlights using primary muscles and often-neglected stabilizer muscles as one holistic unit, strengthening areas of instability and sensitivity. Since day one, Julie Cartwright, president of P.volve, says the brand has always been focused on its mission to strengthen and heal.

• Participation in clinical studies is a major part of achieving this goal.
• These studies allow the brand to state clinically that the method does more than just focus on fitness; it helps with pain management and reduction.
• A clinical study with the University of Minnesota provided solid proof that P.volve could be used as a method for reducing pain.

The clinical advisory board is comprised of renowned health specialists, including Dr. Amy Hoover, Dr. Nima Alamdari, and Dr. Suman Tewari. They are overseeing multiple clinical trials to determine muscle recovery strategies that strengthen and nourish the body.

P.volve is intermixing holistic wellness with fitness through its recent expansion of the brand’s “Movement Therapy” content category. This form of exercise has numerous workouts that were carefully crafted by trainers alongside the Clinical Advisory Board to ensure that P.volve’s physical fitness plans create strong physiques, while addressing clients’ pain points.

• The category includes programs around female-specific needs, such as pelvic floor health, menstrual cycle symptom management, pre- and post-natal workouts, and endometriosis management.
• Dr. Hoover is spearheading a pilot program with a network of doctors across the nation to recommend P.volve’s Movement Therapy techniques as part of continuous care plans for medical patients.

P.volve is a leading science-backed, holistic fitness Method for women that harnesses the power of functional movement to nourish and heal while it shapes, tones, and strengthens. The Method supports women’s evolving needs and empowers its members to move with ease—for life.