GoTo Foods Names Brandon Coleman President of McAlister’s and Deli Brands

GoTo Foods, the platform company behind seven beloved and iconic foodservice brands, today announced the appointment of Brandon Coleman as President, McAlister’s Deli and Deli Brands, effective November 2, 2026. In his role, Coleman will be responsible for driving brand growth, innovation, profitability and operations for the company’s deli brands, which include McAlister’s Deli and Schlotzsky’s Deli.

Drawing on his experience as both a franchisee and operator, Coleman will work closely with internal teams and franchise partners to identify opportunities, share best practices and deliver a consistent guest experience.

Leadership and vision

“Brandon’s deep expertise on both sides of franchise operations will be invaluable as we build on the brand’s strong foundation and enter its next chapter of growth,” said Omer Gajial, CEO, GoTo Foods. “Our focus will be on clearly communicating what makes McAlister’s special and giving guests even more reasons to visit. By listening to our team members and franchisees, elevating the guest experience and prioritizing franchisee returns in our decision-making, we will drive sustainable growth together.”

Professional background

Most recently, Coleman served as Chief Executive Officer and Operating Partner of Cotton Patch Cafe for Altamont Capital Partners, where he led a period of significant transformation. In less than two years, he grew EBITDA approximately twelvefold, delivered six consecutive quarters of positive sales and traffic growth and improved the brand’s Google guest rating from 3.8 to 4.7 stars. He also led the brand through its 2026 sale to and integration with Local Favorite Restaurants.

Previously, Coleman served as Chief Executive Officer at TGI Fridays and in leadership roles at Dave & Buster’s, Del Frisco’s Grille, Romano’s Macaroni Grill and Brava Partners, where he advised restaurant brands and private equity firms.

Coleman serves on the board of SafeWay Driving. He is a member of YPO and holds a Bachelor of Business Administration in Marketing from Texas A&M University.