TL;DR
Checkers & Rally's has challenged Burger King in the Wiener War by offering its hot dogs at a reduced price of 79 cents. Additional retailers, such as 7-11 and Wienerschnitzel, have joined the battle.
A “Wiener War” has begun. Checkers & Rally’s has challenged Burger King and is defending its hot dog turf. The battle began by Checkers & Rally's restaurants offering its hot dogs at a reduced price of 79 cents at their more than 800 U.S. restaurants.
Additional retailers have forged onto the “Wiener War” battlefield after the Checkers & Rally’s challenge, such as 7-11 and Wienerschnitzel. Each brand took to social media to make their own statements, Checkers & Rally’s declaring “We’re challenging @BurgerKing to a #WienerSmackdown.”
In this story
This story was originally published in 1851 Franchise on February 26, 2016. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.