CC’s Coffee House Welcomes Bailey Richard as Director of Marketing

Richard brings more than 10 years of restaurant industry experience spanning operations, branding, marketing, franchising, and sales-building. Earlier in his career, he contributed to campaigns for restaurant brands including Raising Cane’s®, Walk-On’s® and Off the Hook®.

Most recently, Richard directed marketing efforts for R&R® Brands, a multi-brand restaurant and entertainment venue owner and operator with more than 47 locations across seven states. His experience combines strategic brand development with an operator-minded approach to marketing, giving him a unique perspective on how brand strategy translates to the guest experience and restaurant-level performance.

“I’m excited to join CC’s Coffee House and work alongside a team with such a strong passion for the brand,” said Richard. “There’s incredible momentum and opportunity ahead, and I look forward to building meaningful connections with our guests and communities while helping position CC’s for its next chapter.”

As Director of Marketing, Richard will oversee marketing strategy for CC’s Coffee House with emphasis on strengthening the brand’s connection with existing guests and focusing on brand positioning, product and menu development, guest engagement, local restaurant marketing, and related initiatives to support restaurant performance.

“Bailey brings a rare combination of restaurant operations experience, strategic marketing expertise and an entrepreneurial approach to driving sales,” said Celton Hayden Jr., CEO and President of CC’s Coffee House. “As we continue evolving CC’s and look toward future growth, his ability to connect brand strategy with what happens inside our coffee houses will be incredibly valuable. We’re excited to welcome him to the CC’s family and have him help lead the brand into its next chapter.”

Founded in 1995 in New Orleans, CC’s Coffee House emphasizes quality beverages and hospitality. Signature beverages include Mochasippi® and Espresso No. 22®; the menu has evolved with guest preferences, including teas, shaken refreshers, natural sparkling energy beverages and seasonal innovations.

CC’s Coffee House distinguishes itself through a commitment to quality, consistency and service, rooted in the Saurage family’s longstanding dedication to coffee craft. From carefully sourced ingredients, fresh baked food and handcrafted beverages to its welcoming coffee houses and community involvement, CC’s creates an experience designed to meet guests wherever the day takes them, at their pace and in their place.