TL;DR
The Undefeated Tribe, a Crunch Fitness franchisee, has appointed Michael Morales as its new Chief Financial Officer to lead funding strategy and financial integration. Morales will help expand the brand from 7 to 50 locations in the next 5 years.
AUSTIN, TEXAS (PRWEB) February 03, 2022 - The Undefeated Tribe dba Crunch Fitness made a significant investment in their executive leadership team and appointed Michael Morales as their new Chief Financial Officer. In this position, Morales will lead the Crunch Austin franchise group’s funding strategy and financial integration, rapidly expanding the beloved brand from 7 to 50 locations in the next 5 years.
With a previous position of CFO at Reach Hospitality Group, Morales is a seasoned professional with over 20 years of finance, scale and leadership including work with national restaurant brands and key financial groups.
“Michael is an experienced executive and transformative leader who has helped multiple companies diversify and scale. Morales is an expert in leading end-to-end financial strategies and was nominated CFO of the year in Dallas. He has the experience and expertise in leadership, operations, and overall capability to accelerate the Crunch Fitness brand throughout Texas, New Mexico, Arizona, Colorado, Cincinnati and Oklahoma,” said Tony Hartl, CEO and Founder of Crunch Fitness Austin.
In this story
This story was originally published in Franchising.com on February 3, 2022. Burnaze summarizes and links to the original reporting.
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