Sonic Becomes the First Fast Food Chain to Offer Red Bull

Sonic became the first fast-food chain to offer Red Bull, in the form of a frozen slushie, and other decadent fares to entice young, hungry males.

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Sonic Becomes the First Fast Food Chain to Offer Red Bull

TL;DR

Sonic has become the first fast-food chain to offer Red Bull in the form of a frozen slushie. The move is aimed at enticing young, hungry males with decadent fares like energy drink slushies and upgraded menu items.

While somehow avoiding any reference to adding vodka, Bloomberg recently reported that the franchise Sonic has become the first fast-food chain to offer Red Bull—in the form, of course, of a frozen slushie.

Sonic is reportedly also gearing up to offer cake batter milkshakes as well as an upgraded BLT—now with 50 percent more bacon—later this spring.

Bloomberg writes that the energy drink slushie and other decadent fares are meant to entice “young, hungry males who have remained loyal fast-food customers even as eating habits shift in the U.S.” It notes that while several chains have hopped on the trendy diet and healthy living bandwagon, many fast-food brands are countering that shift by pushing indulgent options more than ever.

In this story

This story was originally published in 1851 Franchise on April 2, 2019. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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