Burger King Tricks People into Praising its Not-Yet-Released Chicken Tenders

To announce the arrival of chicken tenders to its menu, Burger King shared a launch video on social media that revealed customers are already loving the new menu item despite it not yet existing.

A Burger King film crew took to the streets of New York to interview unsuspecting passersby about the menu item that dropped today.

AdWeek analyzed the marketing stunt that featured various people raving about the chicken tenders that had yet to become available. One person described the “crispy, crunchy outside” of the not-yet-released chicken tenders, while another claimed to like “the tender, all-white chicken on the inside.”

Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business.

In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.