TL;DR
Ritter's Frozen Custard is celebrating National Frozen Custard Day with a weeklong promotion, offering daily deals and giveaways from August 3-8, 2026. The promotion includes discounts on various menu items and a chance to win grand prizes, including free frozen custard for a year and gift cards.
In celebration of National Frozen Custard Day on August 8, Ritter’s Frozen Custard is inviting guests to enjoy six days of sweet deals, giveaways, and family-friendly fun during its annual Ritter’s Frozen Custard Week, taking place August 3-8, 2026 at participating Midwest, Southwest, and Southeast locations nationwide.
Throughout the week, guests can take advantage of a different daily promotion each day while also entering for the chance to win an array of grand prizes, including Free Frozen Custard for a Year, a $500 Ritter’s Gift Card, a Sundae Party Pack for up to 10 people, and more.
Founded in Franklin, Indiana in 1989, Ritter’s Frozen Custard has grown from a single family-owned custard stand into a beloved frozen dessert brand with 16 brick-and-mortar locations across Indiana, Michigan, Ohio, Florida, Texas and Georgia. Known for its rich, premium frozen custard made fresh in-store daily, Ritter’s continues to build its reputation around quality ingredients, community connections, and memorable guest experiences. In addition to Frozen Custard, Ritter’s serves a variety of Italian ices, cones, signature sundaes, floats, glaciers, shakes, smoothies, cakes, pies, burgers, hot dogs, fries and more.
“Frozen Custard Week is our way of thanking the guests and communities who have supported Ritter’s for generations,” said Bob Bagnell, CFO of Ritter’s Frozen Custard. “National Frozen Custard Day is the perfect opportunity to celebrate what makes frozen custard special while creating fun experiences for families. Whether you’re a longtime fan or visiting Ritter’s for the first time, there’s something exciting waiting for you every day of the week.”
Monday, August 3
- Buy One, Get One Free (any time equal or lesser value; excludes gift cards)
Tuesday, August 4
- 50% Off Shakes and Glaciers
Wednesday, August 5
- Kids Free Day: One free Kids Sundae with any adult purchase (children under 10; child must be present)
Thursday, August 6
- 50% Off Any Italian Ice Item
Friday, August 7
- Signature Sundaes for $4.99
Saturday, August 8 (National Frozen Custard Day)
- Two-Scoop Cake Cone or Dish for $1.99
Guests who visit during Frozen Custard Week can scan a QR code in-store or visit RFC Week online to enter for a chance to win one of several grand prizes, including:
Free Frozen Custard for a Year (52 vouchers)
Free Frozen Custard for a Month (8 vouchers)
Sundae Party Pack for up to 10 guests
$500 Ritter’s Gift Card
$250 Ritter’s Gift Card
Flavor of the Day Namer Experience
Ritter’s Dessert Night Kit featuring branded merchandise and toppings
Assorted Ritter’s Gift Cards valued at $5, $10, and $25
“No purchase is necessary to enter the giveaway, and we wanted to make sure everyone has a chance to participate,” Beckneck added. “The prizes are designed to celebrate the guests who make Ritter’s part of their family traditions and summer memories.”
Guests can learn more by visiting their local Ritter’s Frozen Custard location during Frozen Custard Week or by visiting
In this story
This story was originally published in QSR Magazine on July 22, 2026. Burnaze summarizes and links to the original reporting.
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