TL;DR
The Delta variant has caused a surge in COVID-19 cases, affecting consumer behavior and franchise industry trends. Inspire Brands, along with other companies, is focusing on customer obsession amidst the pandemic.
“Just when you thought it was safe…” After a tough year-and-a-half, life under Covid was looking better. Then came the Delta variant and daily life seemed to reverse course. Yet, even as consumers returned to shopping in person, eating out again at restaurants, and releasing all that pent-up demand, another surge awaited, exacerbated by the unvaccinated.
Reality aside, marketers must market and the winners will adapt! And we all must carry on, regardless. So here’s what’s trending in franchise consumer marketing and related news as of late August 2021.
August Report Shows Most Businesses Expect a Slowdown from the Delta Surge Consumer Sentiment Sinks Amid the Delta Variant Spread 47% of SMBs Fear New Government Shutdowns as Delta Variant Surges Inspire Brands, Marriott, & GM Financial Share Their Current Obsession: The Customer Aug.
In this story
This story was originally published by Eddy Goldberg in Franchising.com on August 24, 2021. Burnaze summarizes and links to the original reporting.
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