TL;DR
As consumers return to shopping and eating out, marketers must adapt to the changing landscape amidst worries of another Covid surge. A survey shows customers are expected to increase spending as vaccinations increase, and casual dining traffic is nearly back to pre-pandemic levels.
Life under Covid was looking better after a tough year-and-a-half. Yet, even as consumers return to shopping in person, eating out again at restaurants, and releasing all that pent-up demand, is there another surge waiting around the corner – from the combination of the Delta variant, the unvaccinated, states and cities reopening for business? Worries aside, marketers must market (and adapt!)
And we all must carry on, regardless. So here’s what’s trending in franchise consumer marketing and related news as of late July 2021. Survey: Customers Are Expected To Increase Spending as Vaccinations Increase Study: Casual Dining Traffic Is Nearly Back to Pre-Pandemic Levels Customers Return to Restaurants – Cautiously and with Bad Attitudes Pandemic Hangover: Consumers Are Wary as They Resume Purchasing Why OOH Is Essential for Ad Strategies in 2021 as Brands Recover from the Pandemic Forrester: QSRs Turn to Digital Out-of-Home (DOOH) Advertising Post-Covid What Is Particular About Digital Marketing?
In this story
This story was originally published by Eddy Goldberg in Franchising.com on July 27, 2021. Burnaze summarizes and links to the original reporting.
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