Keke's Breakfast Cafe

Keke’s Breakfast Cafe, the rapidly expanding breakfast and lunch concept, is setting its sights on Columbus, Ohio, as a key market for its continued franchise growth. This expansion marks a significant step for Keke's as it looks to establish a strong foothold in the Midwest, bringing its unique culinary experience to a new region.

With over 2.2 million people in the greater Columbus metro area, a strong mix of industries, and a thriving population of young professionals and students, the city offers fertile ground for franchise growth.

“This is the capital of Ohio and is a hub for major industry — it is the headquarters for several major companies,” said Ardag Tachian, senior director of franchise development for Keke’s. “What we like about Columbus is that it’s got a nice mixture of population — a nice cross section of industries, start-ups, young professionals and the university with a thriving student population.”

Keke’s currently has no locations in the Midwest, and Tachian says Columbus represents an ideal entry point into the region.

Ohio’s affordability is another key factor fueling Keke’s expansion strategy. The state boasts a relatively lower cost of living compared to much of the country. “People have incremental money to spend on going out,” said Tachian. “The lower cost of living in the Midwest is typically very appealing to restaurants.”

For a brand like Keke’s, known for massive, fresh Florida Pancakes, made-to-order omelets and a daytime-only 7:00 a.m. to 2:30 p.m. model, this environment is ideal. The concept has already proven its ability to generate high volumes in other markets, averaging more than $2 million in annual sales per unit in 2024, according to the brand’s Franchise Disclosure Document.*

Keke’s is looking at several high-potential areas within the greater Columbus metro, including: Westerville, Dublin, Hilliard, New Albany, Upper Arlington and Reynoldsburg.

Keke’s prides itself on being a people-first company, and the brand is looking for local entrepreneurs who share that same philosophy.

“We are a very people-centric company, so we are looking for folks who are compassionate about the food industry and have a good understanding of the importance of hospitality,” Tachian said. “They also have an interest in developing a team to work with — solid, good business people. Restaurant experience is helpful but not necessarily required. We are just looking for good people to partner with and align with.”

With strong unit economics, a single-shift operational model, and the backing of Denny’s Corporation for supply chain and infrastructure support, Keke’s offers an opportunity that is both compelling and lifestyle-friendly.

While Columbus is the top priority, Keke’s also has its eyes on other Ohio markets like Cleveland and Cincinnati. But Tachian makes it clear — Columbus is the ideal launchpad.

“Columbus is the right market at the right time,” he said. “It’s vibrant, growing, and full of the kind of people and energy that Keke’s thrives on. We’re excited to find partners here who want to build something special with us.”

For entrepreneurs in Columbus eager to bring a fresh breakfast experience to their community, Keke’s Breakfast Cafe presents a rare chance to join a proven brand at the ground floor of its Midwest expansion.

*Average net sales of $2,089,007 in 2024 are for all franchised restaurants that reported through the iLumen Reporting Software, with the top half of franchise restaurants seeing net sales of $2,589,666. Please consult our franchise disclosure document for more information.