TL;DR
Roy Rogers expanded off-premise dining through delivery, drive-thru, and curbside pickup, which helped the company survive during the pandemic. The brand partnered with DoorDash in 2019 to launch delivery and is now offering $0 Uber Eats delivery fees on orders of $15 or more for a limited time.
In celebration of this announcement, participating Roy Rogers locations are offering $0 Uber Eats delivery fees on orders of $15 or more, for a limited time.
Roy Rogers launched delivery as a customer convenience in July 2019, when it partnered with DoorDash to begin bringing its menu to grateful consumers where they were rather than requiring them to pick up their purchases on-site. The program was quickly and widely embraced by fans of the brand and, along with drive-thru purchasing and curbside pickup of online orders, became an integral part of the company’s operations. Off-premise dining also proved to be key to the company’s survival through the early stages of the coronavirus pandemic, when many food purveyors whose business was restricted to on-site, indoor dining suffered.
In contrast, since it began building its off-premise program, Roy Rogers has been enjoying strong sales performance and continues to see that component as a key driver for future growth.
“Making our brand more accessible is a top priority for Roy Rogers at this time,” noted Executive Vice President Jeremy Biser. “We are approaching this goal from many angles, from seeking qualified franchise candidates who can partner with us to open more Roy Rogers locations and bring our brand to more communities, to improving options for enjoying our food off-premise, including optimizing drive-thru, enhancing curbside pickup, and expanding delivery. Ultimately, we want to ensure we’re doing all we can to bring our fans and our food together.”
Information on Roy Rogers’ menu, locations and special promotions can be found at the Roy Rogers® Restaurants website or by following on Facebook, Instagram and Twitter.
Based in Frederick, Md., Roy Rogers® is a chain of western-themed quick-service restaurants offering broad appeal across multiple dayparts and generations. The company is famous for serving up a “Triple Threat” – three popular main dishes including USDA choice top round roast beef, hand-breaded, fresh fried chicken and great-tasting burgers – and for its famous Fixin’s Bar®, where guests can customize their orders with a variety of fresh produce, condiments and signature sauces.
Information on the company, its menu and current promotions is available at the Roy Rogers® Restaurants website and on Twitter, Facebook and Instagram.
Founded in 1968, Roy Rogers currently consists of 23 company-owned restaurants and 26 franchise restaurants in six states. Qualified franchise investors are now being sought to develop the beloved brand.
In this story
This story was originally published in Franchising.com on September 10, 2020. Burnaze summarizes and links to the original reporting.
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