Culture, A Day Spa launches franchise offering

The boutique wellness and self-care space is thriving, and one award-winning luxury spa is debuting a franchise platform that entrepreneurs can leverage to access a piece of that market.

Culture, A Day Spa announced Tuesday the official kickoff of their national franchise expansion. The brand, founded in Frisco, Texas in 2018 by Katelin and Jon Schebler, provides a modern spa experience that’s backed by a foundation of excellent service and incredible consistency. Their new franchise offering is designed to scale and backed by seven-plus years of brand development and operational learning.

“Our mission has always been to build a brand where excellence is not optional, it is the standard,” said Culture co-founder and CEO Katelin Schebler. “Through franchising, we are offering entrepreneurs and investors the opportunity to own a luxury spa brand with established systems, strong unit economics, and meaningful impact in their communities.”

The goal of the program is to create a white-glove support experience for Culture, A Day Spa franchisees that mimics the experience their clients receive at the spa. The brand will provide operators with extensive pre-opening guidance, including site selection, lease negotiation, build-out in a way that ensures a luxury environment, and ongoing leadership development.

Culture’s franchise model also delivers proprietary operational and service protocols, comprehensive role-based training, and other perks, like advanced marketing and vendor partnership. Franchisees will gain access to Culture’s exclusive line of KS Esthetics Professional Skincare products as well.

In a crowded marketplace, Culture, A Day Spa’s locations stand out by creating a luxury environment for clients and employees alike. The company’s offering seeks to enable entrepreneurs to open a spa in their community that provides the quality of service and experience that usually requires a trip to a major resort.

As they enter this next phase, Culture is looking to connect with discerning entrepreneurs and strategic investors who understand how to deliver high-quality services in high-income markets.