Hot Head Burritos Turns Up the Fiesta with ‘Cinco de Montho’ Campaign Featuring Daily Wins and Big Prizes

Beginning April 27, customers who place an order or visit a participating location will receive a Scratch-Off card*, adding an extra layer of excitement to each visit. Recipients can uncover rewards ranging from beverages or snacks to discounts on the next order, and possibly a free burrito each week for a year.

One prize offers a round-trip getaway for two to the Caribbean with airfare and hotel accommodations.

The promotion continues on May 5*, when customers can earn five times reward points on orders placed via the brand’s app or during a check-in, subject to terms.

“This campaign is designed to make every visit feel like a win for our guests,” said Peter Wiley, vice president of marketing and IT. “Cinco de Montho takes what guests already love about the brand and turns it into a month-long festivity. We’re interested in seeing what this month has in store for visitors.”

The brand offers a fast-casual experience with a menu built around fresh ingredients and customizable options. The sauces range from Mild to Wild, offering meals suitable for various dietary preferences, including high-protein, low-calorie, Keto, Paleo or allergy-friendly options.

*Scratch-Off cards are available with qualifying orders beginning April 27, while supplies last. Rewards vary by card. Offer valid at participating locations only and excludes third-party delivery services. The 5X points offer is valid on May 5 only for orders placed via the app or check-in.