
Building a Modern Franchise Brand in 2026: Visual System Guide
Hot Head Burritos builds a modern franchise brand with a flexible visual system
Peter Wiley is a person in Burnaze's franchise knowledge graph, mentioned since 2025. 11 stories link here, each summarized from the original publisher.

Hot Head Burritos builds a modern franchise brand with a flexible visual system

Building a franchise brand used to be easier to define .

Hot Head Burritos promotes Peter Wiley to VP, CMO, and CTO role.
Wiley has been with Hot Head Burritos since 2007 and most recently served as director of marketing and IT.

Franchise marketing attracts operators and builds a pipeline of qualified franchisees.

Hot Head Burritos today announced that founder, president and CEO Ray Wiley died. He was 60. Wiley founded Hot Head Burritos in 2007 after spending decades in the restaurant indust
Hot Head Burritos founder and CEO Ray Wiley passes away
The burrito brand has expanded its Florida footprint with a new location at Hurlburt Field, marking its third restaurant situated on an Air Force base.
Beginning April 27, customers who place an order or visit a participating location will receive a Scratch-Off card, adding an extra layer of excitement to each visit.

Hot Head Burritos' co-founder and director of marketing Peter Wiley shares his experience and insights on franchising and marketing.
Hot Head Burritos launches Leroy's Buddy Bounce game with Flarie.