TL;DR
QSR Magazine highlighted nine trends that defined the quick service industry in 2017, including healthier menus and technology adoption. Trends included developing healthier menus, reducing sugar in beverages, and embracing technology.
As we begin the new year, it is the perfect time to reflect on trends that dominated 2017. A recent article in QSR Magazine discussed several defining trends from the quick service segment.
These included developing healthier menus featuring plant-based products, reducing the amount of sugar used in beverages, and embracing technology in new ways. Offering something unique, whether it was menu item or restaurant format, was also a popular technique employed by restaurants. Limited time offerings such as the Unicorn Frappuccino from Starbucks attracted lots of attention.
According to the article, one overall theme for the year was 'ethical indulgence,' or helping consumers feel better about their purchases.
“Everyone is looking for a way to feel better about indulging. We increasingly live in an era where everyone needs reasons to indulge,” said Michael Schaefer of Euromonitor International.
In this story
This story was originally published in 1851 Franchise on January 2, 2018. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.