webinar marketing innovation with impact may 1

• Franchise Marketing:

Driving brands to the next level is job #1 of the franchise marketing leader. Never before has the need for mastery of data, creativity, and guest experience been so intertwined in leading brand development. On May 1, join two of franchising's most distinguished leaders in marketing innovation -- Rich Hope, Chief Marketing Officer for Jersey Mike's Subs, and Doug Zarkin, Vice President and Head of Marketing for Pearle Vision -- as they share ideas and lessons they've learned from their success in driving their brands to leading positions in their industries.

Therese Thilgen, CEO and Co-Founder of Franchise Update Media will moderate the webinar. There will be time for questions at the end. This webinar is a warm-up for and advance peek at the Franchise Marketing Leadership Conference, taking place this June 18-20 in Atlanta at the InterContinental Buckhead Hotel.

The keynote speaker will be Duncan Wardle, former VP of Innovation and Creativity at Disney, where he spent 25 years leading the brand into the future. This year's conference will introduce the first annual Marketing Innovation Awards, as well as the first Annual Franchise Marketing Report, an in-depth survey of leading consumer marketers - the perfect tool for benchmarking and building budget and media plans to help marketing leaders achieve their goals. The Participants Rich Hope, Chief Marketing Officer for Jersey Mike's Subs, will share the innovative approach his team takes on multiple fronts, from philanthropy to cutting-edge technology.

Doug Zarkin, Vice President and Head of Marketing for Pearle Vision, will share the journey and results from leading the transformation of the brand's global strategic marketing and retail experience. Therese Thilgen, CEO and Co-Founder of Franchise Update Media, will moderate the panel and share her impressions of "Innovation with Impact" based on her 30 years of showcasing excellence in franchising. Registration The webinar will take place on Wednesday, May 1 at 3 pm EDT/noon PDT.