Toastique Targets the Sunshine State for Continued Franchise Growth

Toastique, the emerging gourmet toast, juice and smoothie bar franchise, is making significant strides in meeting the growing demand for healthy food and beverages as it sets its sights on the Sunshine State for continued expansion. Already having secured six units in Florida, including its latest store in Orlando, Toastique is solidifying its presence in the market.

Fueling Toastique’s expansion in Florida is franchise owner Adrian Lojo, whose success story serves as a compelling endorsement for the brand. Lojo, an immigrant from Venezuela, brings valuable experience from the franchising industry and was captivated by Toastique’s potential in the health-oriented food category. Alongside his business partners, Valery Valencia and Yvis Manrique, the trio initially signed up to open three units in Orlando. However, after witnessing the tremendous demand for their offerings, they decided to sign up to open three more locations in the Tampa region.

The brand has also signed with a separate franchise partner to open a new location in the Sarasota area, who has committed to open three total units in the state. Looking ahead, Toastique has an ambitious expansion plan, with three franchises projected to open by the end of 2023, including in Orlando, Sarasota and Tampa.

Florida, with its unlimited market potential, remains a strategic target for Toastique’s growth, especially due to its significant population growth. According to the Tampa Bay Economic Development Council, Florida is one of the fastest-growing states in the U.S., and between July 2021 and July 2022, more than 445,000 people moved to the state, which was a gain of more than 185,000 people from the year prior.

As Toastique seeks to meet that growing demand, the brand intends on expanding its reach toward both coastlines and eventually extending its footprint into the Miami area. Toastique anticipates opening numerous new locations in Florida in the coming years, aiming to have five operating franchises within one year and at least 10 open locations over the next three years.

The allure of Florida as a prime market for Toastique is driven by its increasing population of health-conscious individuals who prioritize high-quality products and seek to embrace a healthier lifestyle. Additionally, the state’s warmer climate ensures that Toastique’s cold products, such as its smoothies and smoothie bowls, remain popular throughout the year. Unlike regions with seasonal fluctuations, Toastique’s Florida locations can consistently cater to customer preferences throughout the year.

Toastique, a gourmet toast franchise founded in 2018 by former D1 collegiate cheerleader Brianna Keefe, believes healthy food should be simple to understand and appreciate, easy to enjoy, and above all, accessible to everyone. With a unique menu that includes toast-focused creations, all-natural smoothies, cold-pressed juices and açaí bowls, Toastique is truly unlike any other health-focused franchise on earth. After the flagship Toastique location in Washington, D.

C., generated over $1 million in sales during its first year of operation, Keefe franchised the concept and has expanded it to include five units open in the D.C.