Franchising.com: Involving Franchisees in Your Marketing Programs, Part 2

Project Management Institute (PMI) is the leading professional association for project management, and the authority for a growing global community of millions of project professionals and individuals who use project management skills. The brand has helped franchisors thrive for years. They preach collaboration and communication as the keys to successful relationships and business practices.

They believe it’s crucial for franchisors to get their franchisees directly involved. Collaborating with star franchisees is a best practice to build trust, formalize communication and garner feedback about campaigns.

When communicating new programs and initiatives systemwide, marketing executives emphasize the need for continuous, consistent touchpoints. No one likes to feel left out of the circle of information. No matter the marketing or buy-in strategy, Property Management Inc. believes communication is key.

“I just can't stress it enough,” said the brand. “If someone was asking for my advice, it would be this: Talk to your franchisees. Keep them in the loop. Let them know what’s going on. Allow them to offer feedback. Because it’s only going to make what you do better.”

Franchisors need to put in as much time and effort into launching their internal communications as they do for any external communications.