2nd Annual European Master & Multi-Unit Franchising Conference Sets New Records

Vienna, Austria played host to the 2nd annual European Master & Multi-Unit Franchising Conference (EMMFC) this past January 28–29. The event attracted a record crowd of more than 200 attendees from more than 20 countries and covered everything related to master franchising, multi-unit and multi-brand franchising, and business trends and opportunities in Europe. The EMMFC, which has quickly gained the attention of the franchise community across the Continent, has become a “go to” event for growth-minded franchise operators and entrepreneurs in Europe.

This year’s two-day conference took place at the historic Hotel Savoyen Vienna, which provided a lively and in-depth forum for master, multi-unit, and multi-brand franchisees interested in growing their businesses, learning from their peers, and engaging with new franchise brands and product and service providers. The conference, hosted by Franchise Update Media and MFV/Comexposium, targeted the growing number of franchisors and franchisees adding new units and new brands across Europe. Master franchising, a key part of this growing trend, continues to be the primary vehicle for brands looking to expand in Europe.

As the conference grows, the popularity of multi-unit and multi-brand franchising across Europe also will continue to be a major focus. “We were very pleased with the surge in attendance and the feedback we received about the conference,” said Therese Thilgen, CEO of Franchise Update Media. “We strongly believe there is an ongoing need for this kind of conference in Europe and we intend to continue delivering it.”

Conference attendees were able to choose from two tracks this year: the Master Franchising Track and the Multi-Unit/Multi-Brand Track. There also was plenty of time built in for general assemblies, networking opportunities, and receptions, with a closing gala in the elegant and historical Wiener Rathauskeller, inaugurated in 1899 by the Mayor of Vienna. Start planning now for the 2021 European Master & Multi-Unit Franchising Conference.