TL;DR
The Melting Pot has seen 30 straight weeks of growth over 2019 numbers, with CEO Bob Johnston attributing the success to the brand's unique experience-based offering. The brand is planning new menus and shorter experience times for the future.
In an interview with Nation’s Restaurant News, Melting Pot CEO Bob Johnston detailed how the leading fondue restaurant brand has exploded in growth and revenue since the pandemic, with 30 straight weeks of growth over 2019 numbers.
To Johnston, the key is what The Melting Pot provides beyond just the food. “It’s not just a restaurant, it's an experience, and people are craving that since the pandemic,” Johnston told NRN. “I think that's why we are performing so well, and frankly, a lot better than anybody I've been able to get numbers from or spoken with in the industry.”
Johnston also shared some of The Melting Pot’s ideas for the future, including new menus and shorter experience times.
In this story
This story was originally published in 1851 Franchise on December 22, 2021. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.