Sky Zone Welcomes New SVP Of Marketing, Will Fraker

Sky Zone, an indoor trampoline park and pioneer of taking play to new heights, announced Will Fraker has joined the team as Senior Vice President of Marketing for the CircusTrix Franchise Division. In his new role, Fraker will be responsible for marketing strategy across the Franchise Division of the CircusTrix family of brands, which includes Sky Zone, Rockin’ Jump, and DEFY.

Fraker will lead a team focused on building the brands, leveraging strategic partnerships, and helping franchise owners across 16 countries drive new and repeat guests to experience the cutting edge of active entertainment in their parks.

“We are thrilled to welcome Will to the CircusTrix family,” said Glenn Lord, COO of CircusTrix Franchise Division. “With Will’s extensive marketing and franchise experience, we are confident he will help our franchise owners achieve even more sales growth and strengthen our brands’ position as the leading active entertainment venues in the industry.”

Prior to joining CircusTrix, Fraker served as the Senior Director of Franchise Marketing at Scorpion, where he led large-scale digital marketing campaigns with a focus on brand strategy and local growth for brands ranging from 120 to 400 locations. During his tenure, he excelled in every position, growing to a Senior Director and client lead for brands including Neighborly and Goldfish Swim School.

“The demand for experiential entertainment continues to grow and I’m honored to be a part of the company leading the industry,” said Fraker. “Our parks are constantly innovating what active play looks like to deliver an unparalleled experience. I’m excited to bring that same energy to the way we tell our story, while building unique and lasting connections with our guests. As a parent, now more than ever we’re seeing the importance of less screen time and more play time, so this opportunity to get more families and friends engaging in active play together is very gratifying.”

Earlier in his career, Fraker was a Business Development Account Manager at The Walt Disney Company. He earned a Master of Arts in Business Management from Azusa Pacific University and B.A. in Psychology from Biola University.