TL;DR
Your Pie Pizza has updated its logo and branding ahead of its 15th anniversary, incorporating its menu offerings of pizza, brews, and gelato. The new logo design spotlights the three main offerings of the fast casual pizza eatery.
The updated logo was announced to all owners alongside other upcoming brand initiatives during the Your Pie’s annual Franchise Fest held in Athens from Sept. 19-21.
The new logo design spotlights the three main offerings of the fast casual pizza eatery: pizza, brews and gelato. Consumers can identify and relate each of the menu items to different universally-experienced occasions—whether that's a bite to eat with family, a drink with old friends or a celebratory gelato with the team after a big game.
“We believe Your Pie creates shared moments that can be experienced by everyone,” said Lisa Dimson, Chief Marketing Officer of Your Pie. “The addition of pizza, brews and gelato to our logo better communicates our brand identity and reflects the different moments guests experience at their local Your Pie.”
In this story
This story was originally published in Franchising.com on October 5, 2022. Burnaze summarizes and links to the original reporting.
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