Pvolve Expands Leadership Team

Stacey Heald joins Pvolve as Chief Operating Officer of Franchise Development, overseeing the business’ franchise strategy, operations, and P&L. Stacey will focus on continuing to fuel franchise expansion, improve operations, implement efficiencies, establish key performance metrics and business targets, while managing budgets and implementing cost control measures for sustainable growth.

Heald is a senior operations executive with over 20 years of experience in the health and wellness sector and 15+ years in corporate unit operations and the franchise industry. Before joining Pvolve, she was the Executive Vice President of Medi-Weightloss Franchising and the Co-Founder and Chief Operating Officer of LeHeal Biogenix, a Multi-Site Brand specializing in Regenerative Medicine. Heald is a proven executive with experience managing multiple aspects of national brand expansion, including financial management, daily operations, business development, emerging market growth, and process improvement.

She is a motivational leader who excels at driving executive-level projects, building teams, and establishing systems within complex organizations.

Alongside Stacey Heald, the company has welcomed Alexis McDowel as the first global Vice President of Communications. With over two decades of strategic communications experience across various industries, including gaming, health, and fitness technology, McDowel will lead all facets of Pvolve's global communications and public relations efforts. Backed by her deep health technology experience and passion for fitness innovation, McDowel is poised to continue expanding on Pvolve’s brand communications.

Most recently, McDowel was the VP of Communications at ÅŒURA, where she led global PR for product, partners, ambassadors, health experts, and research, as well as corporate, executive, and internal communications. During her tenure at ÅŒURA, she led the PR team to effectively break the brand into the mainstream media with 3,500 earned media stories in three years. Her leadership experience includes leading global campaigns and teams at notable companies, including Electronic Arts, Fitbit, Unity Technologies, LucasArts, and more.

Heald and McDowel join Pvolve’s all-female leadership team, composed of Founder Rachel Katzman, President Julie Cartwright, Chief Marketing and Commercial Officer Karina Kogan, and Chief Training Officer Antonietta Vicario.