TL;DR
Snapchat and Amazon have partnered to test image-based shopping, allowing users to capture products and purchase them directly through the Snapchat app. The feature lets users capture a product or barcode, prompting a product card to pop up on-screen that redirects to the Amazon app or website to complete the purchase.
Users of the popular social media platform Snapchat will now have the opportunity to shop for products on Amazon directly through the app’s camera, parent company Snap Inc. announced in a blog post.
The feature, which is currently in a slow rollout phase, lets users capture a product or barcode, prompting a product card to pop up on-screen that when clicked, redirects to the Amazon app or website to complete the purchase.
A Bloomberg article about the announcement noted the benefits of the partnership for both parties: an opportunity for increased revenue for Snapchat and a better point of connection with a younger demographic as well as a faster alternative to text-based product searches for Amazon.
Read the full blog post here.
Image courtesy of Snap Inc.
In this story
This story was originally published in 1851 Franchise on September 24, 2018. Burnaze summarizes and links to the original reporting.
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