
Today’s Franchise Sales Strategies Are Failing: Why Transparency Is Required
Franchise sales strategies are failing with $13,000 cost per lead.
CGI Franchise is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 59 stories link here, each summarized from the original publisher. Filed under Franchise Industry / Suppliers.

Franchise sales strategies are failing with $13,000 cost per lead.

Property management is a strong wealth builder, but for independent owners, the ceiling often comes sooner than they realize.

Art Coley’s career trajectory changed forever in 1993 when he met International Franchise Association Hall of Famer Bud Hadfield, who became his main professional mentor.

Art Coley, CEO of CGI Franchise, leads with data-driven development

Most franchise executives believe growth comes from selling more franchises.

If you thought 2025 was a grind, buckle up because 2026 is shaping up to be tougher, sharper, and more demanding in the world of franchise recruitment.

Let me get right to the point: If you’re an executive/senior leader in franchising and are not actively participating in your brand’s recruitment, you’re missing out on one of the most important levers for long-term system success.

CGI Franchise provides a proven recruitment system and ROSIE technology for franchise growth, serving top clients such as Christian Brothers Automotive.

Franchise recruiters use the 20-60-20 rule and AI to assess candidates.

CGI Franchise CEO says brands must adapt to rapid change.

Understanding the nuances between setting targets and accurate forecasting can make or break your brand’s success.

In franchise recruitment, we all want to move swiftly toward our signing and revenue goals.

A guide to franchising your business and growing your franchise the right way, including strategic planning, franchisee recruitment, and ongoing support.

Nine consulting groups, including SMB Franchise Advisors, help franchisees build a strong foundation and maintain a healthy franchise system.

A franchisor shares four steps to attract candidates to discovery day and boost 2024 signings.
Children's Lighthouse joins CGI Franchise as its 14th Brand Partner, expanding its educational daycare services to a wider audience.
CGI Franchise has welcomed Kayla Dornon as Director of Learning and Education.
CGI Franchise welcomes Jordan Valentin as Lead Generation Coordinator to enhance recruitment efforts for its Brand Partners.

Franchise brands need to monitor top-of-funnel ratios to measure the effectiveness of their sales or discovery process and adjust their marketing strategies accordingly.

Franchise recruitment managers and leaders exhibit certain common philosophies and distinctions that contribute to their success.

Mystery shopping annual study finds old problems and new solutions, highlighting the importance of tech-forward franchise development processes and authentic one-on-one conversations.

Recently I was asked, “What traits, distinctions, and/or principles do the very best managers and leaders of franchise recruitment exhibit or practice?” Put another way, “What’s the difference between average and great l

Franchisors can consider converting non-franchised businesses into new franchisees as part of their recruitment strategy in 2023, adding units with existing revenue and customer bases.

FranNet holds its annual Fall Conference for franchisors and consultants, connecting experts to match entrepreneurs with business opportunities.