Art Coley

Franchise sales strategies are failing with $13,000 cost per lead.

Property management is a strong wealth builder, but for independent owners, the ceiling often comes sooner than they realize.

Art Coley’s career trajectory changed forever in 1993 when he met International Franchise Association Hall of Famer Bud Hadfield, who became his main professional mentor.

Art Coley, CEO of CGI Franchise, leads with data-driven development

Keyrenter Property Management franchise has 100 offices and 14,000 homes under management.

Keyrenter Property Management helps owners scale real estate portfolios with 97% on-time payments.

Sustainable growth is built on predictability. Yet for many brands, franchise development swings between momentum and slowdown.

Most franchise executives believe growth comes from selling more franchises.

If you thought 2025 was a grind, buckle up because 2026 is shaping up to be tougher, sharper, and more demanding in the world of franchise recruitment.

Let me get right to the point: If you’re an executive/senior leader in franchising and are not actively participating in your brand’s recruitment, you’re missing out on one of the most important levers for long-term system success.

Franchise recruiters use the 20-60-20 rule and AI to assess candidates.

Organizations can optimize their recruitment pipeline by implementing targeted best practices and using data-driven analysis.

CGI Franchise CEO says brands must adapt to rapid change.

Understanding the nuances between setting targets and accurate forecasting can make or break your brand’s success.

In franchise recruitment, we all want to move swiftly toward our signing and revenue goals.

A comprehensive Franchise Disclosure Document (FDD) is a key part of the discovery process, providing transparency and compliance in the franchise industry.

A franchisor shares four steps to attract candidates to discovery day and boost 2024 signings.

Children's Lighthouse joins CGI Franchise as its 14th Brand Partner, expanding its educational daycare services to a wider audience.

CGI Franchise has welcomed Kayla Dornon as Director of Learning and Education.

CGI Franchise welcomes Jordan Valentin as Lead Generation Coordinator to enhance recruitment efforts for its Brand Partners.

Franchise brands need to monitor top-of-funnel ratios to measure the effectiveness of their sales or discovery process and adjust their marketing strategies accordingly.

Franchise recruitment managers and leaders exhibit certain common philosophies and distinctions that contribute to their success.

Mystery shopping annual study finds old problems and new solutions, highlighting the importance of tech-forward franchise development processes and authentic one-on-one conversations.

Recently I was asked, “What traits, distinctions, and/or principles do the very best managers and leaders of franchise recruitment exhibit or practice?” Put another way, “What’s the difference between average and great l