Equinox — page 2

Equinox is a company in Burnaze's franchise knowledge graph, mentioned since 2018. 99 stories link here, each summarized from the original publisher. Filed under Fitness / Gym & HVLP.

Massage Envy Adds Aescape Robotic Massages, Testing Low-Labor Model

Massage Envy Adds Aescape Robotic Massages, Testing Low-Labor Model

Massage Envy is adding a few robotic hands to select franchise locations, giving clients the option to book Aescape, an AI-powered, self-guided massage service that lets users personalize pressure, music, muscle targets and recovery goals through a touchscreen.

Hyrox Makes Luxury Fitness Play in UK’s Third Space

Hyrox Makes Luxury Fitness Play in UK’s Third Space

Hyrox continues to stake its claim to being the world’s hottest fitness brand, this time deepening its relationship with Third Space, an upscale fitness chain with 14 locations in the London area.

Equinox Must Pay $600K for Hard-To-Cancel Memberships in NY

Equinox Must Pay $600K for Hard-To-Cancel Memberships in NY

New York Attorney General Letitia James announced a settlement Friday with Equinox Group after the luxury fitness operator was found to have violated state consumer protection laws by making it challenging for members to cancel their subscriptions.

Amped Fitness Cranks Up the Heat in Houston

Amped Fitness Cranks Up the Heat in Houston

Amped Fitness is making its Houston debut with two new locations slated to open this summer—bringing its signature “amped up” aesthetic and vibes with content creator-friendly spaces, mood lighting and amenities.

Discover Strength Invites Franchisees To Join Its Houston Push

Discover Strength Invites Franchisees To Join Its Houston Push

Discover Strength, a Minnesota-based strength training franchise that offers time-crunched fitness enthusiasts effective, 30-minute strength training workouts twice per week, has its eyes set on Houston, Texas—a market w

JETSET Pilates Adds Seasoned Leadership

JETSET Pilates Adds Seasoned Leadership

With over a decade of experience in boutique fitness at brands like Flywheel Sports, House of Athlete, RE/GEN Method, and Equinox, Lyons specializes in instructor recruitment, talent development, and fitness programming.

MassageLuxe To Add 16 New Locations in Minnesota

MassageLuxe To Add 16 New Locations in Minnesota

MassageLuxe, a spa franchise specializing in massages as well as aesthetic services, is expanding its footprint in Minnesota through new and existing franchising, with plans to open 16 locations across the state over the next five years.

Private Equity’s Next Moves in Fitness

Private Equity’s Next Moves in Fitness

The fitness and wellness industry stands at a crossroads of opportunity and innovation, according to Marc Magliacano, managing partner of L Catterton’s Flagship Fund.

PureGym Finalizes Blink Fitness Deal

PureGym Finalizes Blink Fitness Deal

Leading U.K. gym operator PureGym has finalized its acquisition of Blink Fitness, completing a $121 million deal that will see 67 New York, New Jersey, and Pennsylvania-area Blink Fitness gyms rebranded under the PureGym banner in 2025.

PureGym Selected as Bidder in $121M Cash Deal for Blink Fitness

PureGym Selected as Bidder in $121M Cash Deal for Blink Fitness

PureGym, a global gym operator hailing from the U.K., has been given the green light to acquire Blink’s corporate operations and a substantial portion of the Equinox-owned gym brand’s locations in New York and New Jersey in a $121 million cash deal.