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Public relations is dying, and some argue it is already dead, with the rise of social media and content creation.

Franchise development sites are being refreshed, with a focus on digital trends and marketing practices to attract potential franchisees.

Cheba Hut signed its first franchisees in Florida and Texas, expanding its presence in the Southern United States.

When it comes to modern branding and inviting audience action, an impressive content arsenal is non-negotiable.

Facebook changed its News Feed algorithm to better identify and display content from close friends and worthwhile sources.

The validity of a story should be questioned in today’s world, with the rise of social media and content creation.

Millennials say that social media use compels them to spend money they don't have, with 49% of millennials influenced by social media to spend money on experiences

A new CMO looks to paint a marketing masterpiece at Painting with a Twist, overseeing the marketing, art, and IT departments to increase the brand's resources and capabilities.

Nick Powills discusses the importance of respecting buyers' pace in the sales process.

According to the Norwalk Reflector , Penn Station East Coast Subs has sent plans to Perkins Township for a new restaurant located in the vacant space next to Chipotle which…

Glen Scharfeld, a Senior Helpers franchisee, discussed his background and how his passion for serving the community connected his law enforcement career to his franchise ownership.

Franchise Attorney Michael Drumm shares an image illustrating the importance of investing in quality products and operations in franchising.

Facebook reached a settlement and changed its advertising platform to exclude targeting or excluding based on characteristics like gender or race.

Facebook’s blackout reminded businesses to maintain contact with customers through marketing emails and use multiple promotional platforms.

The touch-screen era has led to a decline in face-to-face interactions, negatively affecting human-to-human communication and relationships.

Nick Powills discussed treating B2B marketing like consumer marketing and the importance of consistent messaging.

Congress is holding oversight hearings on big tech companies, proposing new regulations on data collection and user consent.

Lead generation and lead awareness are both necessary and valuable tactics to find qualified franchise candidates, with a blended approach recommended.

Mainland helps clients extend the impact and awareness of their PR efforts through online presence.

How do you inspire creativity? For exemplars of creativity in business, perhaps we should take our lead from Silicon Valley.

Public relations can be approached through a scientific lens, requiring quantitative and qualitative analysis to determine success.

Blaze Pizza has added a 14-inch pizza option to its menu to boost delivery sales and emphasize sharable offerings.

Hand and Stone's marketing approach puts franchisees at the forefront, establishing an in-house agency that designs marketing and advertising plans.

The Consumer Marketing Roundup newsletter is redesigned and expanded to cover social media and digital marketing topics.