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Subway's Digital Investments are Paying Off, with a focus on ordering through Facebook messenger and kiosk ordering.

Our Town America's commitment to cause marketing has helped attract franchise partners who share their values and are passionate about community-building.

Joshua Jacobs, founder of TGA Premier Sports, shares his experience in franchising and building a successful business with 118 franchise units.

A list of top franchise brokers, including Frantastic and Franlebrity, is featured in the article.

The United Kingdom introduces a tax on digital giants, including Facebook, Amazon, and Google, to raise at least £400m per year.

A report by eMarketer estimates that 84.8 million Americans will use Snapchat in 2018, with Snapchat’s user count expected to rise in 2019.

Franchisees use localized social media content to connect with fans

The article discusses the importance of planning and budgeting for marketing campaigns in the new year.

Panera launched a series of episodes chronicling the stories of leaders in the food industry working to make a difference, and will showcase the percentage of whole grains in its products.

Instagram marketing trends for 2019 included increased emphasis on IGTV and Stories ads, and influencer marketing for smaller brands.

Franchisees can advocate for their businesses within their local communities via grassroots marketing, according to Danavan Hylton, CEO of the Hylton Elite Marketing Agency.

Franchisors can use digital campaigns to target specific audiences with relevant messaging on their favorite websites and social media platforms.

Franchise brands use analytics to drive the right leads and calculate the return on investment of their marketing efforts.

Maintaining a reliable supply chain is crucial for international franchising, as seen in the KFC chicken shortage in the UK.

Pizza Inn's CMO Denise Pedini discusses the brand's renewed vitality and growth after two years of rebranding efforts.

Our Town America's involvement in cause marketing has attracted phenomenal franchise partners, who are improving local economies and extending a helping hand to new movers.

Facebook expands video advertising options, allowing businesses to target specific video categories and place ads on premium content.

FranConnect introduces new workflow automation and franchise intelligence capabilities to its cloud-based platform, streamlining routine business practices and supporting complex multi-brand requirements.

Research firm eMarketer predicts that Amazon will generate $4.6 billion in U.S. online ad revenue in 2018.

Instagram launches shopping features throughout its app, allowing retail businesses to track how many taps their shopping stickers get and how many users tap through to their website.

The article provides tips and tactics from 11 brands on targeting and connecting with customers.

Twitter has announced that it is testing out new features intended to make the flow of the platform more conversational.

The article discusses new trends in the global consumer marketing environment, requiring new approaches and techniques.

The Dapper Doughnut husband and wife duo shares their charitable contributions and community involvement, using their business as a catalyst for good.