TL;DR
Amazon is the third-largest ad platform in the U.S., with predicted $4.6 billion in online ad revenue in 2018. Research firm eMarketer made this prediction, citing Amazon's strong handle on consumer purchase behavior.
A research firm found that Amazon is the third-largest ad platform in the United States, just behind Google and Facebook, according to a CNN Tech report .
Research firm eMarketer predicts that Amazon will generate $4.6 billion in U.S. online ad revenue in 2018, according to the article, which is more than the $2.9 billion the firm forecasted in March of this year.
"Its strong handle on consumer purchase behavior sets it apart from Google and Facebook in the digital ad market, which has made the company an attractive option for advertisers," eMarketer senior director of forecasting Monica Peart said of Amazon, according to the CNN article.
In this story
This story was originally published in 1851 Franchise on September 19, 2018. Burnaze summarizes and links to the original reporting.
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