
Adweek: How Brands Can Still Win Over Customers as Attention Spans Decrease on Social
Brands can still win over customers on social media despite decreasing attention spans.
Facebook is a company in Burnaze's franchise knowledge graph, mentioned since 1969. 1,011 stories link here, each summarized from the original publisher. * Facebook is used by franchisors for recruitment, with 77% of development teams using it, according to the Annual Franchise Development Report (AFDR) [[2025-06-10 Social Media and Franchise Recruitment (a556c1)]]. * Franchises can leverage social media to promote their website and boost franchise sales through strategic content creation and sharing [[2024-09-21 Using Social Media to Promote Your Franchise Website (666645)]]. * Social media has become a vital tool for franchise owners to expand their reach and build connections with customers [[2024-11-21 Maximizing Franchise Growth By Leveraging Social Media (6ec2fa)]]. * The 2024 US election season is expected to disrupt digital media, making it challenging for franchisors to grow their systems, but alternative marketing strategies can help mitigate this [[2024-08-25 Political Noise Expect the 2024 election to disrupt digital media (580b78)]]. * Short-form videos are becoming effective tools for connecting with B2B audiences in the franchise space, allowing for quick, digestible information and emotional connections [[2024-01-22 Embrace Bite-Sized Clips Short-form videos quickly connect with prospects (521ead)]]. * Franchise owners can attract and retain talent by prioritizing work-life balance, building local relationships, and leveraging social media [[2026-05-22 Winning the Talent Search Tips for finding the people your business needs (28a25e)]]. * A strong digital footprint, including a mobile-first website and presence on social platforms, is critical for conversion and trust-building when selling franchises [[2026-01-02 How to Sell Franchises in 2026 Top Channels & Buyer Trends (528744)]]. * Valpak partnered with Crayola to celebrate Black History Month by transforming its blue envelope into a coloring page and inviting consumers to color and share their masterpieces on Valpak's Facebook page [[2022-02-01 Valpak Partners With Crayola to Celebrate Black History Month (07746f)]].

Brands can still win over customers on social media despite decreasing attention spans.

With the restaurant industry cooling down, it’s increasingly important for restaurants to market themselves in the best possible way.

Scooter's Coffee uses social media at local level with toolkit and guidelines.

Facebook has rebranded its standalone Events app as “Facebook Local” to help users discover nearby restaurants, attractions, and bars.

Starbucks partners with Princi to open its first stand-alone Italian restaurant, marking a new innovation in the brand's culinary offerings.

Facebook introduces a GIF-supported poll feature for users to ask votable questions as a status on web, iOS and Android apps.

A mother-daughter duo teams up to turn their passion for nature and bird watching into a successful business ownership opportunity with Wild Birds Unlimited.

Working for enterprise level companies in the past taught me a great deal about what I do.

Facebook has announced a new system to disclose what brands and companies pay for ads on the platform as well as the ability for anyone to view those ads.

The Gents Place uses new media and marketing channels to recruit franchisees and grow the brand.

As the world's largest swimming pool retail, service, and repair franchise, it's imperative that our marketing initiatives are successful in driving sales and traffic on a local level to our…

Facebook aggregates existing food-delivery services to offer an in-platform ordering experience.

KFC clears Twitter accounts to promote its secret recipe with Herb and Spice Girls names.

The article provides tips for making the most of social media posts, including providing fresh and interesting content on a daily basis.

Wild Birds Unlimited owners offer expertise on the effects of the solar eclipse on wildlife.

Facebook launches 'Order Food' feature across the U.S. with partners including DoorDash and Delivery.com.

AOL Instant Messenger will shut down on December 15th after 20 years, as the company focuses on building the next generation of iconic brands and life-changing products.

Sport Clips provides customized digital marketing support to its franchisees.

Facebook will allow marketers to select 'messages' as the campaign objective, enabling businesses to re-engage in existing conversations using sponsored messages.

Marketers may be missing out on the lucrative Baby Boomer market.

The article provides tips for selling to Millennials, including targeting the sites they frequent and using unpaid campaigns to earn their trust.

Apple announces the iPhone X, a new smartphone with a 5.8-inch OLED display and Face ID, retailing for $1,000.

Food trucks are expected to become more common at private events, boast unconventional menu items, and test potential restaurant locations.

Top Franchise Leaders of September 2017, featuring Franlebrities and Frantastic news, including the return of the Pumpkin Spice Latte.