
Burger King’s sales surge while Popeyes struggles
Marketing efforts for the reconfigured Whopper helped drive a 5.8% sales increase at Burger King, contrasting sharply with a record 6.5% sales drop at sister brand Popeyes.
Popeyes is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 440 stories link here, each summarized from the original publisher. * Popeyes' return to sales growth is taking longer than expected due to reduced wings offering and operational execution challenges, with same-store sales declining 1.8 percent in the third quarter [[2026-11-02 Popeyes Faces Longer Road Back to Sales Growth (f684b8)]] * Despite a decline in same-store sales, customer satisfaction with core chicken at Popeyes has improved [[2026-11-02 Popeyes Faces Longer Road Back to Sales Growth (f684b8)]] * Popeyes saw a 2.2% decline in same-store sales in Q3, while Burger King posted 8.4% comps growth in the U.S. [[2026-10-29 Popeyes wing cuts and value miss drag sales, Burger King stays hot]] * Restaurant Brands International reported 8.4% domestic sales growth for Burger King in the third quarter, while same-store sales at Popeyes declined 2.2% in the US [[2026-10-29 Burger King sales soar, while Popeyes struggles]] * Popeyes is introducing Thanksgiving and Christmas-themed foods and beverages to its menus [[2026-10-26 Thanksgiving and Christmas get off to an early start on menus]] * Cheese and chicken are leading menu innovations at chains like Culver's and Shake Shack, with various flavor and format variations being introduced to excite customers, including at Popeyes [[2026-10-04 Chicken and cheese take the lead on menus]] * Popeyes has debuted its Honey Chicken Biscuit sandwich, a permanent menu item designed to appeal to consumers across dayparts [[2026-09-28 Is Popeyes’ new sandwich a breakfast test]] Filed under Restaurants / Chicken.

Marketing efforts for the reconfigured Whopper helped drive a 5.8% sales increase at Burger King, contrasting sharply with a record 6.5% sales drop at sister brand Popeyes.

Technomic data shows sales growth in the chicken category slowed to 5.3% in 2025 as the market faces increasing saturation and cooling performance from major players.

Popeyes has added chicken wraps to its permanent menu to capture more afternoon snacking traffic and compete with other value-focused quick-service brands.

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Technomic report data shows the chicken category experienced a significant sales slowdown in 2025, falling to single-digit growth after a half-decade of double-digit gains.

Popeyes has added chicken wraps to its permanent menu nationwide in three flavors following a successful limited-time run that began in mid-2025.

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