
Popeyes’ CMO is out as the chain looks to reenergize sales
Popeyes has dismissed its CMO and reshuffled its marketing leadership as the brand struggles with sluggish sales and declining guest traffic.
Peter Perdue is a person in Burnaze's franchise knowledge graph, mentioned since 2026. 7 stories link here, each summarized from the original publisher.

Popeyes has dismissed its CMO and reshuffled its marketing leadership as the brand struggles with sluggish sales and declining guest traffic.

Popeyes turnaround plan, which includes a sharpened focus on both operations and the core menu, is right on track, according to Josh Kobza, CEO of parent company Restaurant Brands International.

Popeyes' US sales fell 5.2 percent in Q2, expects positive comps in H2 2026

- Quick Service - Marketing & Branding - News Popeyes shines a spotlight on its upgraded chicken tenders The fast-food chicken chain is celebrating National Chicken Finger Day July

The fried chicken chain is reviving its signature value bundle to combat a 6.5% decline in first-quarter same-store sales under new leadership.

Restaurant Brands International reported a 5.8% rise in Burger King's domestic comparable sales for Q1 2026, while Popeyes experienced a significant 6.5% decline.

Popeyes has added chicken wraps to its permanent menu nationwide in three flavors following a successful limited-time run that began in mid-2025.