Popeyes brings back its $6 Big Box

Popeyes is bringing back its signature $6 Big Box for a limited time. The offering has been a recurring LTO since its initial iteration in 2014 as the Bonafide Big Box for $5.

It was brought back as the $6 Big Box deal in 2022, 2024 and 2025, and includes a choice of two pieces of signature chicken or three tenders, served with two sides and a buttermilk biscuit.

The $6 Big Box relaunch comes as Popeyes works through a significant sales slump. Same-store sales at the chain declined 6.5% in the first quarter, marking the chain’s worst performance in at least 19 years.

Peter Perdue, who was named president in November, has put a plan into place to turn around these recent trends, including a focus on operations, the core menu and a consistent value platform. The chain’s LTO barrage over the past year came at the expense of focusing on “everyday value,” he recently told analysts.

“A lot of the LTOs attracted new guests that didn’t come back. It was at the expense of our core guests. We haven’t given (core guests) the service or everyday value that they deserve,” Perdue said.

Popeyes recently extended its $5 Faves Menu and launched a $20 Family Meal with nine pieces of chicken or chicken tenders, one large side, and four biscuits. Perdue said this value shift has generated sequential improvements.