Popeyes shines a spotlight on its upgraded chicken tenders

Popeyes recently upgraded its chicken tenders and now it wants consumers to try them, kicking off a national delivery offer through July 27 in which 11 tenders, one large side, and four biscuits are available for $25 through DoorDash and Uber Eats. The same deal is available for $20 for in-store guests.

July 27 is National Chicken Finger Day.

The Popeyes’ culinary team has been updating the chain’s tenders to ensure consistent hand-breaded Louisiana flavor and “generous portions.”

Popeyes kicked off a summer celebration of its new tenders with exclusive performances, experiences, and a viral multi-level “Chicken Tender Tower” at The Surf Lodge in the Hamptons. Popeyes will again take over The Surf Lodge with an exclusive Marquee weekend July 24-26, including music, entertainment, the new tenders, and more.

"Our Chicken Tenders have earned a loyal following for a reason. They're packed with the bold Louisiana flavor and signature crunch that only Popeyes can deliver," Chief Marketing Officer Matt Rubin said in a statement. "Whether fans are stacking their own Chicken Tender Tower at home or joining us at The Surf Lodge in Montauk, we're bringing craveable flavor to the center of one of summer's biggest cultural moments."

Popeyes joins a growing number of restaurant chains upgrading their chicken offerings as the category intensifies and consumers become more discerning. Chili’s, BJ’s Restaurants, and Culver’s all recently upgraded their chicken sandwich offerings, for instance, while McDonald’s is testing larger, crispier McCrispy Strips.

Popeyes’ focus on consistency comes as President Peter Perdue gets back to operational basics at the chain after a tough few quarters, including the first quarter, in which same-store sales were down 6.5%.