TL;DR
Popeyes has added chicken wraps to its permanent menu nationwide in three flavors after a successful limited-time run. The chain is also introducing two new Honey BBQ Chicken Sandwiches.
Popeyes is bringing back its chicken wraps. The wraps, which were first introduced in June 2025 as a limited-time offer, will now be a permanent part of the menu and available in classic, spicy and blackened ranch flavors.
The wraps feature Popeyes' signature hand-breaded and battered, Louisiana-style crunchy chicken tender, lettuce, shredded cheese and two barrel-cured pickles. They are available for $3.99 each or as a bundle featuring two wraps and a premium lemonade for $9.99.
"We know our guests are looking for convenience without sacrificing great taste and value, which is why we're thrilled to be giving Popeyes Chicken Wraps a permanent place on the menu year-round," President Peter Perdue said in a statement. "This bold addition expands our line-up with more variety, flexible options and the classic Louisiana flavor only Popeyes can deliver."
When Popeyes debuted its wraps category last year, the company created a warm tortilla inspired by the chain’s signature biscuits as a differentiator in an intensifying category. KFC launched chicken wraps in early 2023 to meet growing demand, while Sonic, Burger King, and Wendy’s have all also added their own versions. McDonald’s snack wraps debuted about a month after Popeyes’ launch with a $2.99 price point. At the time, McDonald’s USA president Joe Erlinger said the wraps have a “cult following.” In the fall, for example, Long John Silver’s and Potbelly both introduced chicken wraps.
The chicken category has continued to drive much of the industry’s growth of late. In 2025, chicken chain sales grew by 5.3% compared to 3% for the rest of the industry, according to Technomic. The total number of chicken chain locations has surged by 46% over the last decade, reflecting a net increase of nearly 6,200 units.
In addition to its permanent wraps launch, Popeyes is also introducing two new Honey BBQ Chicken Sandwiches — a Honey BBQ Chicken Sandwich for $5.49 and a Honey BBQ Bacon + Cheese Sandwich for $6.99, bringing a sweet-and-smoky twist to the brand's signature lineup.
The Honey BBQ Chicken Sandwich includes a chicken breast filet marinated in Louisiana herbs and spices, topped with a tangy-sweet Honey BBQ sauce, barrel-cured pickles, and served on buttery toasted brioche bun. The Honey BBQ Bacon + Cheese Sandwich includes a chicken breast filet marinated in Louisiana herbs and spices, topped with a tangy-sweet Honey BBQ sauce, barrel-cured pickles, bacon, Havarti cheese, and served on buttery toasted brioche buns.
These launches come as Popeyes works to recover from a tough 2025, including several quarters of negative sales. The chain named Perdue as president in the fall, who shifted its focus to operational improvements and the core menu.
In this story
This story was originally published by Alicia Kelso in Nation's Restaurant News on May 4, 2026. Burnaze summarizes and links to the original reporting.
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