
Consumer Marketing Roundup: August 27, 2019
A consumer marketing roundup discusses the role and future of the chief marketing officer.
Taco Bell is a company in Burnaze's franchise knowledge graph, mentioned since 1970. 999 stories link here, each summarized from the original publisher. - Cyclospora outbreak in Q3 caused a 4% drop in Taco Bell’s same‑store sales and a 2% drop in system sales, but same‑store sales rebounded with weekly gains and a 25% YoY loyalty growth; the brand now accounts for 38% of Yum! Brands’ domestic operating profit [[31c8bd]] [[4752ef]]. - All KFC and Taco Bell restaurants in Puerto Rico are temporarily closed after Yum! Brands ended its relationship with franchisee Encanto Restaurants; the company is seeking a new franchise partner to reopen the locations as quickly as possible [[6351bb]] [[88e7e0]]. - Taco Bell’s sales increased 6.8% to $18.4 billion in 2025 [[a53c30]]. - The Mexican restaurant category grew 5.3% to $23.4 billion in 2025, with Taco Bell contributing $18.4 billion of that total [[a53c30]]. - Qdoba’s sales grew 9.2% to $1.3 billion in 2025 [[a53c30]]. - Bubbakoo’s saw 17% sales growth to $124 million in 2025 [[a53c30]] Filed under Restaurants / Mexican.

A consumer marketing roundup discusses the role and future of the chief marketing officer.

Del Taco is rumored to be considering a sale, potentially seeking to establish itself as a QSR player in the digital ordering and in-store technology era.

Taco Bell launches a back-to-school collection, offering merchandise such as backpacks, pins, and a hot sauce packet-shaped USB.

Nick and Cassie debate various topics on their podcast, Live to Tell, including the cashless movement and Macy's latest pivot to survive the retail apocalypse.

Yum! Brands is undergoing a leadership change, with David Gibbs set to become the new CEO.

Brands can build buzz through consumer marketing by using innovative and disruptive means, such as experiential marketing.
David Barr: I characterize myself as a finance person, turned operator, turned strategist.

Successful multi-unit operators share their insights on passion in business and work-life balance.

Taco Bell pop-up hotel is officially open for business, with unique twist on typical Taco Bell fare.

Greg Flynn, the founder, chairman, and CEO of Flynn Restaurant Group (FRG), is the nation's largest restaurant franchisee on a quest to be the industry's premier operator.

Taco Bell's tortilla shortage was caused by its supplier, not an internal issue, highlighting the importance of suppliers in companies' operations.

Taco Bell has pledged to reduce antibiotics in its beef products by 25%, following the World Health Organization's warnings on antibiotic-resistant bacteria.

Yum! Brands appoints new CEOs for Taco Bell and Pizza Hut, reporting to the company's president and CFO.

Togo's CEO, Glenn Lunde, expressed his enthusiasm for the brand's 3.0 strategy, reconnecting with a brand he grew up with.

The self-service kiosk market is expected to reach over $30 billion by 2024, driven by the adoption of technology in the QSR and fast casual industries.

Taco Bell unveils first freestanding cantina conversion in Pacifica, California, featuring panoramic ocean views.

Taco Bell tests four new Nacho Fries menu items, including the Steak Reaper Ranch Fries, with a limited-time offer.

Taco Bell bounces back from temporary tortilla shortage, with most locations now offering full menu options.

Burger King's $1 tacos promotion sparks debate about the chain's menu strategy, with some analysts warning of potential risks and others seeing opportunities in the taco market.

Uber Eats has added a dine-in option, allowing customers to place orders through the app and pick them up for carryout or dine-in.

Taco Bell suffers from a flour tortilla shortage, affecting menu items and customer availability.

Taco Bell is giving us something to taco ‘bout: the brand’s pop-up desert oasis in Palm Springs that was announced last month has finally arrived!

Taco Bell sold out its 70 available rooms at a Palm Springs hotel in two minutes, with amenities including a Taco Bell-themed restaurant and live music.

Taco Bell expands its vegetarian menu without plant-based meats, promoting the vegetarian ingredients it already offers.