Facebook acquisition of Instagram

Franchises can leverage customer data to target local consumers on Facebook, using insights to adapt to customer trends and deliver personalized messaging.

Instagram marketing trends for 2019 included increased emphasis on IGTV and Stories ads, and influencer marketing for smaller brands.

Instagram takes measures to combat fake news, requiring large accounts to request verification and adding an 'About this Account' feature to reveal more relevant account information.

Facebook tests cross-platform ads on Instagram to attract millennials, leveraging Instagram's user base and growth strategies.

The article discusses influencer marketing and the launch of Facebook's Brand Collabs Manager, but does not specifically relate to a franchise or multi-unit brand.

Instagram is changing its algorithm to show newer posts at the top of users' feeds, allowing brands' posts to be viewed by more users.

Brands are stepping up their game on social media platforms like Instagram.

Facebook is rolling out a Snapchat-like feature, Facebook Stories, to its main app, allowing users to share photos and videos that vanish after 24 hours.

Snapchat is trying to compete with Facebook as a social media platform.

Facebook and Instagram are competing with Snapchat through new features and services.

Instagram is opening its photo feed to all advertisers, allowing brands to reach a wider audience.