Chad Coulter

Co-founder Lauren Coulter discusses the journey of scaling the Louisville-based brunch concept to 16 locations and $23 million in systemwide revenue.

Biscuit Belly acquires 35 Maple Street locations to triple footprint

LOUISVILLE, Ky., July 20, 2026 // PRNewswire // -- Biscuit Belly announces the acquisition of 34 locations from Maple Street Biscuit Company.

- Family Dining - Mergers & Acquisitions - Emerging Chains - News Biscuit Belly acquires Maple Street Biscuit Company The Louisville, Kentucky-based chain will convert all 34 locat

A well-funded franchisee can still be the wrong franchisee. In restaurants, the money may get someone to opening day, but it won’t help much if they are not ready for the pressure of running the business once the doors open.

Chad Coulter's Biscuit Belly franchise has 14 locations across multiple states.

Biscuit Belly is a breakfast and brunch restaurant brand that offers Southern-style comfort food with a twist.

Biscuit Belly adds 3 executives to support 2026 growth plans

Biscuit Belly refined its approach to comfort food, focusing on satisfying meals and a clear brand identity.

Andrew and Rachel Adams share their story of building a restaurant business through persistence and a concept that fit their lives.

Franchisors often face one very serious question: how do I protect my brand?

Houston is becoming an increasingly important city for Biscuit Belly as the brand pushes into Texas and looks for room to scale its chef-driven brunch concept in high-growth metros.

Biscuit Belly earned a spot on 1851 Franchise’s 2026 Fastest Growing Emerging Franchises list with a single shift model and creative menu.

Biscuit Belly CEO Chad Coulter creates successful LTOs with a 5% sales threshold.

Biscuit Belly brings back its seasonal Heart-Shaped Biscuits for Valentine’s Season 2026, a fan favorite staple for the brand.

Franchise KPIs 2026 will focus on real performance metrics, including same-store sales and traffic, to prove resilience and stability.

Biscuit Belly Franchising plans to reach 20 operating restaurants by the end of 2026.

After playing a crucial role in the growth of pizza franchise Papa Johns alongside his brother, “Papa John” Schnatter, Chuck Schnatter, a long-time member of the brand’s executive team and investor himself, has learned a

Franchise brand protection is crucial for long-term success, requiring a clear strategy to protect the brand across the system.

Biscuit Belly treats cost of goods as a controllable system, redesigning sourcing, procurement, and kitchen-level changes to beat inflation.

Biscuit Belly, the fast-growing brunch franchise known for its scratch-made biscuits and Southern hospitality, is seeing major momentum.

When entrepreneurs weigh whether to buy into a young franchise system or a mature household name, the decision often comes down to personality.

Biscuit Belly CEO Chad Coulter shares the brand’s growth journey on the Emerging Franchise Brand podcast.

Biscuit Belly, a fast-casual brunch chain, saw 40% growth in 2024 with 14 locations and six more in development.