Biscuit Belly

The Southern breakfast franchise has partnered with Natalie’s Juices to launch a limited-time spicy pineapple margarita across all its locations.

Co-founder Lauren Coulter discusses the journey of scaling the Louisville-based brunch concept to 16 locations and $23 million in systemwide revenue.

Louisville-based Biscuit Belly has more than tripled its unit count by acquiring 34 Maple Street Biscuit Company locations from Cracker Barrel for rebranding.

If you’re a franchisee (or have locations) in Austin TX, the awesome people at Picnic are throwing an event next week!

David Deno will succeed Julie Masino, who is leaving less than a year after surviving an ouster attempt triggered by rebranding backlash.

Biscuit Belly acquires 35 Maple Street locations to triple footprint

- Family Dining - Finance - News Cracker Barrel's comeback continues to gain steam The family-dining chain now says it could exceed its forecast for the year as its rebounds from l

Cracker Barrel sells Maple Street to Biscuit Belly for 35 units.

LOUISVILLE, Ky., July 20, 2026 // PRNewswire // -- Biscuit Belly announces the acquisition of 34 locations from Maple Street Biscuit Company.

- Family Dining - Mergers & Acquisitions - Emerging Chains - News Biscuit Belly acquires Maple Street Biscuit Company The Louisville, Kentucky-based chain will convert all 34 locat

A well-funded franchisee can still be the wrong franchisee. In restaurants, the money may get someone to opening day, but it won’t help much if they are not ready for the pressure of running the business once the doors open.

Chad Coulter's Biscuit Belly franchise has 14 locations across multiple states.

Biscuit Belly is a breakfast and brunch restaurant brand that offers Southern-style comfort food with a twist.

Biscuit Belly adds 3 executives to support 2026 growth plans

Biscuit Belly refined its approach to comfort food, focusing on satisfying meals and a clear brand identity.

Andrew and Rachel Adams share their story of building a restaurant business through persistence and a concept that fit their lives.

Franchisors often face one very serious question: how do I protect my brand?

Charlotte, North Carolina, has become a strong market for franchise investors, with a fast-growing metro population and a consumer base with a household income of over $80,000.

Houston is becoming an increasingly important city for Biscuit Belly as the brand pushes into Texas and looks for room to scale its chef-driven brunch concept in high-growth metros.

Biscuit Belly earned a spot on 1851 Franchise’s 2026 Fastest Growing Emerging Franchises list with a single shift model and creative menu.

2026 Fastest Growing Emerging Franchises list features brands with simpler operating models and focus on unit-level performance.

Biscuit Belly CEO Chad Coulter creates successful LTOs with a 5% sales threshold.

Biscuit Belly brings back its seasonal Heart-Shaped Biscuits for Valentine’s Season 2026, a fan favorite staple for the brand.

Franchise KPIs 2026 will focus on real performance metrics, including same-store sales and traffic, to prove resilience and stability.