Lauren Coulter

Co-founder Lauren Coulter discusses the journey of scaling the Louisville-based brunch concept to 16 locations and $23 million in systemwide revenue.

Biscuit Belly acquires 35 Maple Street locations to triple footprint

LOUISVILLE, Ky., July 20, 2026 // PRNewswire // -- Biscuit Belly announces the acquisition of 34 locations from Maple Street Biscuit Company.

- Family Dining - Mergers & Acquisitions - Emerging Chains - News Biscuit Belly acquires Maple Street Biscuit Company The Louisville, Kentucky-based chain will convert all 34 locat

Chad Coulter's Biscuit Belly franchise has 14 locations across multiple states.

Biscuit Belly is a breakfast and brunch restaurant brand that offers Southern-style comfort food with a twist.

Andrew and Rachel Adams share their story of building a restaurant business through persistence and a concept that fit their lives.

Biscuit Belly earned a spot on 1851 Franchise’s 2026 Fastest Growing Emerging Franchises list with a single shift model and creative menu.

After playing a crucial role in the growth of pizza franchise Papa Johns alongside his brother, “Papa John” Schnatter, Chuck Schnatter, a long-time member of the brand’s executive team and investor himself, has learned a

Biscuit Belly CEO Chad Coulter shares the brand’s growth journey on the Emerging Franchise Brand podcast.

Biscuit Belly, a fast-casual brunch chain, saw 40% growth in 2024 with 14 locations and six more in development.

When Lauren and Chad Coulter entered their careers, working “just” 40 hours a week felt like a breeze compared to the time they’d dedicated during pharmacy school and residency.

Biscuit Belly, a next-gen casual breakfast franchise, was built by Chad Coulter and his wife Lauren, who left their pharmacy careers to pursue hospitality.

Lauren Coulter leads Biscuit Belly with 14 units and $23 million in revenue.

Biscuit Belly receives accolades for growth and innovation, including a spot on Fast Casual's Top 100 Movers & Shakers List for 2024.

Biscuit Belly partners with the Peach Truck for summer peaches.

Biscuit Belly announces expansion into new markets, including Northern Virginia and South Carolina, with a focus on introducing a better brunch experience.

“After a triumphant 2023, we are eager to continue on our expansion journey with six locations in construction throughout Kentucky, Viriginia, and the Carolinas, all anticipated to open in 2024”, said Chad Coulter, Founder and CEO of Biscuit Belly.

Biscuit Belly announces new locations opening in 2024, expanding into Virginia, North Carolina, and South Carolina.

Current Biscuit Belly franchisees sign second development deal to enter North Carolina with six new locations.

Biscuit Belly unveils its new catering menu, featuring unique breakfast, brunch, and lunch options inspired by Southern comfort food classics.

Franchising involves a rigorous approval process, franchising fees, startup costs, and recurring royalties paid to the franchisor.

When it comes to franchising, bigger is better, right? Just look at McDonald’s, KFC, Burger King and Domino’s, some of the largest and most successful franchises in the country.

Franchise development requires a multi-year process, and building franchise sales momentum involves focusing on durable franchise development assets and brand assets.