Chris Kempczinski — page 2

Chris Kempczinski is a person in Burnaze's franchise knowledge graph, mentioned since 2017. 103 stories link here, each summarized from the original publisher.

The next generation of QSR, Part 1: The new economics of value

The next generation of QSR, Part 1: The new economics of value

This four-part series explores the forces reshaping the next generation of quick-service restaurants, examining how shifting consumer behaviors, economic pressures, operator strategies and emerging technologies are redefining the path to growth.

Why QSR Loyalty Needs a Reset in a K-shaped Economy

Why QSR Loyalty Needs a Reset in a K-shaped Economy

As inflation divides consumer spending, QSR brands are pivoting loyalty strategies toward AI-driven friction reduction rather than simple discounting for low-income diners.