Fernando Machado

Chipotle’s recruitment of industry veteran Fernando Machado as chief brand officer seems to be paying off so far.

Chipotle introduces a limited-edition Big Ass Bag for Family Meals.

Chipotle Mexican Grill today unveiled “From Ground to Sound,” an original song recorded inside Abbey Road Studios’ Studio Two using instruments made entirely from fresh vegetables, turning the same real ingredients prepa

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Restaurants have a reputation problem. That's clear to anyone who peruses social media and sees customers complaining about relentlessly high menu prices, alleging shrinkflation, pointing out order inaccuracies, and so forth.

Chipotle’s new CEO discusses leadership lessons from industry veterans at Inspire Brands and the importance of operational flexibility for growing restaurant chains.

The effort directly ties in-game performance with real-life rewards, such as extra protein and free entrees.

Chipotle’s CFO highlights aggressive international growth plans through a mix of company-operated units in Europe and franchise partnerships in new global markets.

Chipotle Mexican Grill is bringing back its “Summer of Extras” promotion as a way to build on its recently relaunched rewards program, per details shared with Marketing Dive.

Chipotle has appointed industry veteran Fernando Machado as chief brand officer to lead the company's global marketing strategy and expansion toward 7,000 locations.

The restaurant industry saw a wave of leadership changes in April, including new chief executives at Denny’s, Jeni’s Splendid Ice Creams, and Bagels & Co.

Chipotle has named former Restaurant Brands International executive Fernando Machado as its new chief brand officer to lead global marketing and brand strategy.

Chipotle Mexican Grill has appointed former Burger King and Activision Blizzard executive Fernando Machado as its new chief brand officer to lead global marketing strategy.

Burger King’s new logo is an important lesson for all brands, as it sets the tone for a digital-obsessed generation.

A Gen Z writer identifies three new online platforms to reach Gen Zers, including TikTok and Snapchat.

Burger King applies marketing lessons learned from hackers to its own strategy.