
Finding and Keeping Great Talent in 2025: A Franchise Operator’s Guide to Winning the Labor Market
Franchise operators can recruit top talent by adopting a proactive approach to hiring, rather than waiting for great people to find them.
Gen Z is a person in Burnaze's franchise knowledge graph, mentioned since 2015. 330 stories link here, each summarized from the original publisher. * Gen Z prioritizes value-driven pricing and technology, with 47% of Gen Z consumers visiting convenience stores at least several times a week [[2026-08-25 The Next Generations Shaping C-Store Food (6752e9)]] * Gen Z is driving growth in the QSR market by opting for protein-focused upgrades and specialty beverages, with nearly half of Millennials willing to spend more on meals that emphasize protein and specialty beverages [[2026-05-18 Consumers Demand Value, Yet Want to Splurge (e08ef7)]] * Gen Z accounts for 38% of loyalty sign-ups and has a lower discount rate than Millennials, with their loyalty driven by instant, relevant value and digital engagement [[2026-05-11 It’s Not a Discount Problem. It’s an Attention One. (e5bdb2)]] * Restaurant operators are developing sophisticated non-alcoholic beverage programs to cater to Gen Z's shift away from alcohol, offering high-margin opportunities and driving loyalty [[2026-05-14 Building Zero-Proof Beverage Programs for Gen Z’s Sober Shift (8b96c5)]] * Gen Z is influencing their parents' food purchasing decisions, with Gen Alpha already showing a passion for food and social values that may lead to even more adventurous eating habits [[2026-08-25 The Next Generations Shaping C-Store Food (6752e9)]] * Young entrepreneurs, including those from Gen Z, are disrupting the franchising industry with fresh ideas and an innovative spirit, bringing adaptability and a willingness to embrace new technologies [[2026-02-12 Young Entrepreneurs Disrupt Franchise Industry (b92446)]] * Gen Z's annual spend is growing fast, making them a key demographic for restaurants to target with effective loyalty strategies [[2026-05-11 It’s Not a Discount Problem. It’s an Attention One. (e5bdb2)]]

Franchise operators can recruit top talent by adopting a proactive approach to hiring, rather than waiting for great people to find them.

Franchising is evolving, with Gen Z seeking purpose-driven businesses and control over how they shape them, and AI and transparency becoming key factors in the industry’s next era.
Dunn Brothers Coffee has announced a partnership with GiftAMeal to combat food insecurity, which begins on January 27.

In this latest “Fireside Chat” video, YogaSix President Lindsay Junk, StretchLab President Verdine Baker and Athletech News Founder and CEO Edward Hertzman break down the increased diversity of the longevity…

TikTok to be banned on Jan. 19 under new law.

EoS Fitness ranked #1 favorite gym based on customer reviews.

Fitness industry sees 6.6% quarterly visit growth in Q3 2024

Superfood and supplement brand Ancient Nutrition has been acquired by Wellful Inc., and the deal appears to be just the start for the health and wellness platform’s omnichannel ambitions.
Tierra Encantada awards three units to Gen Z entrepreneurs in Kansas City.

The fitness industry is on the cusp of transformative growth, and Maggie Lower, chief marketing officer of ABC Fitness, believes that aligning purpose with innovation is key to unlocking its potential.

The wellness industry has seen explosive growth in recent years, becoming a $6.3 trillion global market that continues to expand.

Mascots aren’t usually seen in the fitness industry, but EoS Fitness may be onto something big—especially in a meme-driven era where fictional characters thrive.

Merry Christmas. Numerator tracked purchase data of U.S. shoppers and discovered that 90% planned to celebrate Christmas.

Altitude Trampoline Parks hires employees with good communication skills, reliable transportation, and a willingness to be trained, with a focus on Gen Zers.

KFC is launching a new concept, Saucy, which features a vibrant design and a menu centered around chicken tenders paired with bold sauce options.

Donatos Pizza closes 2024 with new CEO Kevin King and expansion plans

The COVID-19 pandemic influenced Gen Z's values and behavior, including their expectations for work and personal time.

Planet Fitness refines brand strategy to appeal to all fitness levels.
Chipotle celebrates Halloween with Boorito, offering $6 burritos and extended hours at select locations.

This month’s roundup of employer-related news and trends includes AI forcing companies to make difficult hiring decisions.

McDonald's leads in household penetration with 87% of US households visiting in the past 12 months.

Franchise Business Review surveyed over 12,000 franchise employees, revealing 84% find their work rewarding, significantly higher than the national average.

Restaurant loyalty programs have traditionally been used to increase store traffic and customer sales by offering incentives and discounts.
Handel’s Homemade Ice Cream launches a new peanut butter and jelly ice cream flavor, available at all locations.